ST. LOUIS — A month ago, the San Francisco 49ers became the first team to clinch its division, shutting out the St. Louis Rams to win the NFC West. Beat them again in the finale, and there’s a nice bonus for the Niners: the No. 2 seed in the NFC and a first-round bye.

Sure, they’re in. There’s still plenty of incentive for a franchise that’s made a rapid rise to the top under rookie head coach Jim Harbaugh.

“Anytime you could lock up a bye, you’d take it,” quarterback Alex Smith said. “Great opportunity for us, we’ve just got to go seize it.”

They couldn’t have picked a more vulnerable opponent.

The bedraggled Rams (2-13) are in danger of a dubious honor – landing the No. 1 pick in the draft for the second time in three years. All it’ll take is dropping their seventh in a row and the Colts winning at Jacksonville and again they will be at the bottom of the barrel.

St. Louis, just 10-37 under third-year coach Steve Spagnuolo and 12-51 with fourth-year general manager Billy Devaney, could be on the verge of a housecleaning. That’s led to a lot of questions this week about trying to save Spags’ job.

“We don’t worry about things we can’t control,” middle linebacker James Laurinaitis said. “He’s that way, we’re that way. We’re just going to go out there and play our rear ends off.”

Owner Stan Kroenke has been silent on the subject of what comes next for the Rams, who had been viewed as a franchise on the rise after last year’s six-win improvement. Now they’re playing to a half-full stadium and reduced to muttering about injuries that have decimated the secondary and offensive line besides a persistent high left ankle sprain that almost assuredly will knock out quarterback Sam Bradford for a sixth game.

Attendance is likely to be more sparse than usual given the noon CST start coming off New Year’s Eve partying. The Rams asked Thursday for a 24-hour extension to meet NFL sellout requirements.

The 49ers (12-3) have already doubled their win total from a disappointing 2010 season, and even with a loss can get the No. 2 seed and bye if the Saints lose at home against the Panthers. If they can repeat the performance from the 26-0 whipping they handed out in San Francisco, Harbaugh would be just the fourth coach in NFL history to win 13 games in his first year. Two 49ers coaches have already done it, George Seifert going 14-2 in 1989 and Steve Mariucci at 13-3 in 1997.

San Francisco could also land its first 13-win season since ‘97. A sixth road win would match their total from the previous three seasons, rewarding them for attention to detail.

“The biggest thing that I’d point to is a lot of little reasons that a lot of people think are the minutia that aren’t important that add up to make all the difference,” Harbaugh said. “And our guys continually do the little things, and they stack on each other and they build on each other. And lo and behold, you win games in high pressure situations, or find ways to do enough things right to win games and get better.

“Enough of those things lead to championships.”

The 49ers are stout on defense, on pace for a franchise record while allowing a league-low 13.5 points per game, and sound on offense behind come-back quarterback Alex Smith. They lead the NFL with a plus-26 turnover ratio, with the most takeaways (36) and the fewest turnovers (10) in the league.

Aldon Smith has 14 sacks, one shy of the NFL rookie record. Cornerback Carlos Rogers and free safety Dashon Goldson, two of the 49ers’ four Pro Bowl starters on defense, have six interceptions apiece.

Kicker David Akers, who has set an NFL record with 42 field goals, and punter Andy Lee are both Pro Bowlers, too.

They’ve stayed healthy, too, with 30 players appearing in every game and 12 making every start. That dwarfs the Rams’ totals of 14 and four. The 49ers have eight Pro Bowl representatives, the Rams none.

“They’ve put it together and you get on a roll,” Spagnuolo said. “It works both ways. You get on a roll winning, confidence and boom, boom, things are working and clicking.

“It happens the other way, too, where you can’t really find any continuity.”

The 49ers have won six of seven in a series knotted at 61-61-2, and Frank Gore always seems to get some of his best days against the Rams, totaling 832 yards and 11 touchdowns in 10 games. He’ll be facing a defense in danger of setting a franchise record for rushing yards allowed in a season.

The Rams have been giving up an NFL-worst 154.5 yards per game and if they surrender 159 yards it’ll break the previous franchise worst in 2008. The 49ers got 144 yards the first time around.

The 49ers’ biggest worry might be encountering an opponent trying anything and everything to finish with a good taste.

“They have nothing to lose, so they can come out with whatever,” linebacker Patrick Willis said. “For us, there’s a lot riding on this game. We have to come out and play like we have all season. We know what’s at stake.”

Most every week, the Rams stay in it for a while and then a key play or two goes the wrong way and it snowballs to the finish of another failure. That was the case in the first meeting when the 49ers were held to three field goals in the first half, then busted loose with a pair of big plays – pass plays of 52 and 56 yards to Michael Crabtree and Kyle Williams.

Special teams have sprung several leaks in recent weeks, and the offense is the NFL’s worst, averaging just 11 points with 15 touchdowns in 15 games. They’re coming off a 27-0 loss at Pittsburgh, the second time they’ve been shut out the last month.

It’s been a complete bust of a comeback season for new offensive coordinator Josh McDaniels.

“No regrets, no regrets,” McDaniels said. “Every year is different, every year is a challenge in this league. You have to do everything you can to try to help the team win.”

More slogging lies ahead. The Rams totaled just 157 yards and were just 3 for 13 on third down in the first meeting against San Francisco.

Steven Jackson became the seventh player in NFL history to rush for 1,000 yards in seven straight seasons last week. Against the 49ers, he got just 19 yards on 10 carries.

“It was what we expected and they gave us exactly that,” Jackson said. “We’re going to have another tough time on Sunday but as long as you keep them balanced, and keep them out of what they want to do, we’ll be fine.”

Journeyman Kellen Clemens is expected to get his third straight start at quarterback. He passed for 91 yards last week in a 27-0 loss to the Steelers after throwing for 229 yards and a touchdown the previous week in a 20-13 loss to Cincinnati.

“If there’s a defense that’s better than Pittsburgh,” Clemens said, “we’re playing them this week.”

 

A month ago, the San Francisco 49ers became the first team to clinch its division, shutting out the St. Louis Rams to win the NFC West. Beat them again in the finale, and there’s a nice bonus for the Niners: the No. 2 seed in the NFC and a first-round bye.

Sure, they’re in. There’s still plenty of incentive for a franchise that’s made a rapid rise to the top under rookie head coach Jim Harbaugh.

“Anytime you could lock up a bye, you’d take it,” quarterback Alex Smith said. “Great opportunity for us, we’ve just got to go seize it.”

They couldn’t have picked a more vulnerable opponent.

The bedraggled Rams (2-13) are in danger of a dubious honor — landing the No. 1 pick in the draft for the second time in three years. All it’ll take is dropping their seventh in a row and the Colts winning at Jacksonville and again they will be at the bottom of the barrel.

St. Louis, just 10-37 under third-year coach Steve Spagnuolo and 12-51 with fourth-year general manager Billy Devaney, could be on the verge of a housecleaning. That’s led to a lot of questions this week about trying to save Spags’ job.

“We don’t worry about things we can’t control,” middle linebacker James Laurinaitis said. “He’s that way, we’re that way. We’re just going to go out there and play our rear ends off.”

Owner Stan Kroenke has been silent on the subject of what comes next for the Rams, who had been viewed as a franchise on the rise after last year’s six-win improvement. Now they’re playing to a half-full stadium and reduced to muttering about injuries that have decimated the secondary and offensive line besides a persistent high left ankle sprain that almost assuredly will knock out quarterback Sam Bradford for a sixth game.

Attendance is likely to be more sparse than usual given the noon CST start coming off New Year’s Eve partying. The Rams asked Thursday for a 24-hour extension to meet NFL sellout requirements.

The 49ers (12-3) have already doubled their win total from a disappointing 2010 season, and even with a loss can get the No. 2 seed and bye if the Saints lose at home against the Panthers. If they can repeat the performance from the 26-0 whipping they handed out in San Francisco, Harbaugh would be just the fourth coach in NFL history to win 13 games in his first year. Two 49ers coaches have already done it, George Seifert going 14-2 in 1989 and Steve Mariucci at 13-3 in 1997.

San Francisco could also land its first 13-win season since ’97. A sixth road win would match their total from the previous three seasons, rewarding them for attention to detail.

“The biggest thing that I’d point to is a lot of little reasons that a lot of people think are the minutia that aren’t important that add up to make all the difference,” Harbaugh said. “And our guys continually do the little things, and they stack on each other and they build on each other. And lo and behold, you win games in high pressure situations, or find ways to do enough things right to win games and get better.

“Enough of those things lead to championships.”

The 49ers are stout on defense, on pace for a franchise record while allowing a league-low 13.5 points per game, and sound on offense behind come-back quarterback Alex Smith. They lead the NFL with a plus-26 turnover ratio, with the most takeaways (36) and the fewest turnovers (10) in the league.

Aldon Smith has 14 sacks, one shy of the NFL rookie record. Cornerback Carlos Rogers and free safety Dashon Goldson, two of the 49ers’ four Pro Bowl starters on defense, have six interceptions apiece.

Kicker David Akers, who has set an NFL record with 42 field goals, and punter Andy Lee are both Pro Bowlers, too.

They’ve stayed healthy, too, with 30 players appearing in every game and 12 making every start. That dwarfs the Rams’ totals of 14 and four. The 49ers have eight Pro Bowl representatives, the Rams none.

“They’ve put it together and you get on a roll,” Spagnuolo said. “It works both ways. You get on a roll winning, confidence and boom, boom, things are working and clicking.

“It happens the other way, too, where you can’t really find any continuity.”

The 49ers have won six of seven in a series knotted at 61-61-2, and Frank Gore always seems to get some of his best days against the Rams, totaling 832 yards and 11 touchdowns in 10 games. He’ll be facing a defense in danger of setting a franchise record for rushing yards allowed in a season.

The Rams have been giving up an NFL-worst 154.5 yards per game and if they surrender 159 yards it’ll break the previous franchise worst in 2008. The 49ers got 144 yards the first time around.

The 49ers’ biggest worry might be encountering an opponent trying anything and everything to finish with a good taste.

“They have nothing to lose, so they can come out with whatever,” linebacker Patrick Willis said. “For us, there’s a lot riding on this game. We have to come out and play like we have all season. We know what’s at stake.”

Most every week, the Rams stay in it for a while and then a key play or two goes the wrong way and it snowballs to the finish of another failure. That was the case in the first meeting when the 49ers were held to three field goals in the first half, then busted loose with a pair of big plays — pass plays of 52 and 56 yards to Michael Crabtree and Kyle Williams.

Special teams have sprung several leaks in recent weeks, and the offense is the NFL’s worst, averaging just 11 points with 15 touchdowns in 15 games. They’re coming off a 27-0 loss at Pittsburgh, the second time they’ve been shut out the last month.

It’s been a complete bust of a comeback season for new offensive coordinator Josh McDaniels.

“No regrets, no regrets,” McDaniels said. “Every year is different, every year is a challenge in this league. You have to do everything you can to try to help the team win.”

More slogging lies ahead. The Rams totaled just 157 yards and were just 3 for 13 on third down in the first meeting against San Francisco.

Steven Jackson became the seventh player in NFL history to rush for 1,000 yards in seven straight seasons last week. Against the 49ers, he got just 19 yards on 10 carries.

“It was what we expected and they gave us exactly that,” Jackson said. “We’re going to have another tough time on Sunday but as long as you keep them balanced, and keep them out of what they want to do, we’ll be fine.”

Journeyman Kellen Clemens is expected to get his third straight start at quarterback. He passed for 91 yards last week in a 27-0 loss to the Steelers after throwing for 229 yards and a touchdown the previous week in a 20-13 loss to Cincinnati.

“If there’s a defense that’s better than Pittsburgh,” Clemens said, “we’re playing them this week.”

ST. LOUIS — St. Louis Rams head coach Steve Spagnuolo is likely to return to Philadelphia to become the Eagles’ defensive coordinator if, as expected, he is fired at the end of the season.

Spagnuolo, an Eagles assistant from 1999-2006, is “all but certain” to replace first-year coordinator Juan Castillo in Philly as Rams owner Stan Kroenke clears the deck in St. Louis, the San Diego Union-Tribune reported. Spagnuolo left Philadelphia to become the Giants defensive coordinator.

The 52-year-old’s reputation boomed after helping to mastermind the Giants’ shock victory over the undefeated New England Patriots in Super Bowl XLII, has led St. Louis to only 10 wins in his first three seasons as a head coach.

The same report suggests Kroenke will also fire general manager Billy Devaney and move for A.J. Smith, should the Chargers GM be fired by San Diego along with head coach Norv Turner.

But the newspaper quoted league and agent sources as saying Smith will end his association with Turner to instead hire ESPN analyst Jon Gruden as his head coach should he be hired as Rams general manager.

Sources said that Gruden, the former Tampa Bay Buccaneers and Oakland Raiders head coach, plans to return to the NFL next year despite signing an exclusive five-year contract with the sports network in October, which is scheduled to begin in September 2012.

Billy Devaney made this mess by making horrible draft picks and even worse free agent signings. Poor Steve Spagnuolo was asked to clean the mess up, but injuries and bad luck handcuffed Spags almost before the season ever started.

I’ve argued it might be better to keep Spags, simply because it would be better for Bradford to have the continuity of playing under the same offensive coordinator. Having said that, there are rumors Josh McDaniels is going to Kansas City, so keeping Spags is no guarantee that Bradford will run the same offense again next year anyway.

Either way, if Spags stays or goes, is 2012 going to play out much different than 2011? Even with a healthy secondary, a better O-line, and an extra weapon or two, are the Rams really going to catch the Niners?

I just don’t see it happening.

If the Rams don’t improve dramatically in 2012, Spags will get fired next year. So why not just speed this whole process up? Because by dragging our feet on this whole coaching situation, we are stunting Bradford’s growth. Think of QBs like Jason Campbell, who played for one coordinator after another…

It ruined their career before it ever started.

The Rams are going to go as far as Sam Bradford takes them. If he ends up being a bust, and the team has to change directions at the QB position, then it’s going to be another five years or more before the Rams are competitive. So Rams owner Stan Kroenke needs to do everything in his power to make Bradford successful.

Perhaps the most important thing Kroenke could do to help Bradford would be to wipe the slate clean and let Bradford start over with a new coach and a new GM.